The North Face defies criticism, embraces inclusivity with Drag Queen in ‘Summer of Pride’ Ad campaign.
Outdoor clothing and supplies company, The North Face, is facing right-wing criticism after featuring a drag queen in an online ad as part of its “Summer of Pride” campaign.
The ad, which is showcased on Instagram, features Pattie Gonia, a prominent drag queen, who encourages viewers to embrace their true selves in nature with The North Face’s support.
The company also highlights its Pride Collection merchandise and announces plans to host outdoor Pride events in Atlanta and Salt Lake City.
However, the inclusion of a drag queen in the ad has drawn criticism from conservative figures such as Congresswomen Marjorie Taylor Greene and Lauren Boebert, who called for a boycott of The North Face.
Greene took to Twitter, expressing, “Big name brands sexually targeting children makes me want to buy all generic brand clothing now,” while Boebert drew comparisons to past controversies involving Bud Light and Target. “Besides… we can save a fortune NOT wasting money on labels that are grooming our children.”
A spokesperson from The North Face responded to the criticism, stating, “The North Face has always believed the outdoors should be welcoming, equitable and safe space for all,” adding, “We are honored and grateful to support partners like Pattie Gonia who help make this vision reality….Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. We stand with those who support our vision for a more inclusive outdoor industry.”