The Swedish vodka maker says the decision comes after campaigns on social media to boycott Absolut.
The maker of Sweden’s Absolut vodka has said it is ceasing all exports to Russia after calls to boycott the brand flared up in Sweden and on social media.
The Absolut Company said on Tuesday it “has decided to stop the export of its brand to Russia”.
Stephanie Durroux, chief executive of The Absolut Company, said in a statement that the company is exercising its “duty of care towards our employees and partners, we cannot expose them to massive criticism in all forms”.
Absolut’s owner Pernod Ricard earlier in April confirmed to the AFP news agency that it resumed some exports to Russia, after previously halting them in March 2022 following Russia’s invasion of Ukraine.
The company said that, since November, last year Russia had changed importation regulations allowing for parallel imports of alcohol without the permission of authorised importers, thus bypassing the EU sanctions.
Pernod Ricard stressed that the decision to resume exports was done in part to protect its staff in Russia from “criminal liability” and accusations of “intentional bankruptcy”
The decision sparked massive criticism including from prominent politicians in Sweden.